Your Soulful Starter Kit
Brand Clarity & Visual Foundation
Essence
Creating your soulful brand and not sure where to start?
Let’s explore it together!
Translating the inner knowing and vision of your business
into a visual identity
can feel overwhelming when you don’t know where to begin.
​
ESSENCE is your gentle, grounded starting point.
A space where we uncover the soul of your brand
and transform it into a simple, authentic, and visually cohesive foundation
you can confidently share with the world.
​
ESSENCE is your first step into visibility — rooted, and deeply you.
You’re at the very beginning of your soul-led business
and need clarity before investing in a full website.
You want your brand to feel authentic,
not generic or overly polished.
You feel overwhelmed by “where to start,”
and want someone to guide you through the first steps with ease.
You crave clarity before strategy,
and inner alignment before aesthetics.
​
You want a simple, cohesive visual identity
— something that feels like home.
​
You prefer a collaborative, intuitive creation process
rather than just strategic branding.
You’re ready to start showing up, but need a beautiful,
grounded starting point.
is for you if:
Essence
ESSENCE is for emerging soul-preneurs,
creatives, coaches or brands
who are ready to step gently into visibility
with a clear, soulful foundation.
Your Soulful Starter Kit
What’s Included
1:1 guided session to explore your story, purpose, and values
​​
Core message, storytelling pillars
& emotional tone
Values, keywords & voice direction
Brand Clarity​​​
Personalised mood-board
​
Visual style direction aligned with your energy
​
​Primary & secondary logo
Brand kit with:
Colour Palette, Fonts & Brand elements
Visual Identity​
10 custom Canva templates
or
A simple branded landing page
/link-in-bio page
Practical Tools
choose one
Basic design training
social media introduction
​
Workshop - "Maintain your visual identity
& brand message across your platforms"
Empowerment
Past "Essence" Projects
HON SHIN ZEN: THE ONLINE HOME
FOR ZEN PRIEST NANDA NINA LYNCH
Authentic photography
that represents who she is
COLOUR PALETTE
GRAPHIC ELEMENTS
"Working with Jyoti was a joy.
She creates a peaceful, productive atmosphere and her patience made it easy for me to be fully involved in the creative process
of building my website.
She is a gifted photographer and artist and spending time with her is delightful.
If you need photos, a website,
or any kind of graphic design,
I highly recommend Jyoti.
​
Nanda Nina Lynch ~ Hon Shin Zen
Essence
Your Soulful Starter Kit
ESSENCE — Your Soulful Starter Kit is available at:
​
€650 — €1,500
(depending on depth, template needs, and optional add-ons)
​
Most clients invest between €1,100 and €1,500
for the full ESSENCE experience.
Payment plans available according to the project's length
Get in Touch
jyoti.graz@gmail.com | + 351 938 178 724
Alentejo/Algarve, Portugal | Rome, Italy
and anywhere else I may be called to!
